About straiv by CODE2ORDER


One team, one mission

We digitize the hotel experience for your guests

It all began back in 2015 with the idea to simplify ordering and paying for the guest in a restaurant. The founders Fabian Hieber, Patrick Luik and Alexander Haußmann developed a solution, which enables the guests to order and request the digital invoice with their own smartphone in a restaurant. Without an app and additional hardware. But the gastronomy wasn’t ready yet. The founders decided to change their business model and focus. The solution has been further developed, for another industry with similar challenges - the hotel industry.

In 2016 the founders presented the new solution on the INTERGASTRA and relocated the headquarters to Stuttgart. Two years later we were awarded with the INTERGASTRA innovation award and achieved the magical barrier of 1000 hotels. Without financial investors and still without an app or additional hardware.

Today over 2500 brands, individual hotels and hotel chains in 29 countries rely on our progressive solution - continuing to grow. This makes us feel proud and encourages us to do even better.

Since February 2022 we are straiv by CODE2ORDER. The rebranding was an important step for us - the straiv brand reflects our identity perfectly. Find out all about our rebranding story and why we decided to do it here >>.

From the beginning we do things in our own way and together we follow our own path by following our one rule. Our team consists of unique people with different backgrounds. The one thing that unites us is that each one of us wants to do a meaningful work - and we do this every day by following our goal to make the hotel stay a digital experience for every guest.


Patrick Luik

founder & managing director

Patrick Luik is responsible for corporate strategy, product management, finances, human resources and administration.

Furthermore, he has been a member of the Board of Directors of the Reinhold Maier Foundation Baden-Württemberg since 2016.


Alexander Haußmann

founder & managing director

Alexander Haußmann is responsible for marketing, sales and customer success.


Fabian Hieber

founder & Head of IT Development

Fabian Hieber is responsible for the further development of existing and new solutions.

Do you like our success story?

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