Everyone Loves a Smooth Stay
Straiv: Your Experts for Innovative
Hotel Technology
We automate your hotel operations for more freedom and genuine hospitality.
We scale together with you
Over 3,400 hotels in 30 countries already rely on our expertise.
Why Straiv is your partner
Automation in practice
We use technology in hotels to create important freedom so that you can concentrate fully on your core competence – the guest.
Seamless integration
Our guest journey solutions are modular and can be integrated directly into your existing tech stack via direct interfaces.
Maximum efficiency
Achieve a digital check-in rate of over 80% and reduce systemic inefficiencies and personnel costs at every location.
Made in Germany
As an owner-managed company based in Stuttgart, we stand for reliability, stability and GDPR-compliant data security.
Our mission
We are Straiv – a team passionate about shaping the future of the hotel industry. We believe that technology can create important breathing space in the hectic world of hotel operations. Our goal is to automate and simplify the guest journey with innovative solutions. This gives hoteliers the freedom to focus fully on their guests and ensure they have an unforgettable stay.
The management behind the vision
Alexander Haußmann, Chief Executive Officer (CEO) and Founder
Alex (middle) sets the strategic direction, takes on important tasks in business development and thus drives the international growth of the company. Alex knows the hotel industry inside out and ensures that our technology solves the real challenges facing the industry. In his spare time, he can usually be found at the stadium, passionately cheering on VfB Stuttgart.
Regis Asseman, Chief Product & Technology Officer (CPTO)
Regis (left) leads the Product, Design, and Engineering teams. With over 15 years of international leadership experience, he bridges the gap between technological innovation and real customer value. His focus is on shaping the future of the digital guest journey through AI-driven solutions and high-speed development. In his spare time, Regis is a passionate sports enthusiast or can be found behind the decks as a house music DJ.
Robin König, Chief Operating Officer (COO)
Robin (right) coordinates strategic implementation and ensures a well-functioning organisation with powerful teams and efficient processes. Robin drives professionalisation at Straiv and ensures that the company is well positioned for further future growth. Robin lives with his family in Stuttgart – but also enjoys travelling with them to discover new cities and cultures.
Our history – From pioneering spirit to market leader
Straiv was founded in Stuttgart in 2015 by Alexander Haußmann, Patrick Luik and Fabian Hieber (from left to right). What began as CODE2ORDER and a vision for the catering industry quickly developed into the technological heart of the hotel industry. The 2022 rebranding to Straiv (a combination of ‘strive’ and the airport code STR for Stuttgart) underlines our claim: continuous pursuit of perfection in the automation of hotel operations. Today, we are a leading SaaS company that is making a lasting impact on the industry through AI and deep system integrations.
Strongly rooted in the hotel industry
We’re proud to be deeply connected within the industry and to help shape the future together with leading hospitality associations:
- HSMA: Professional association for sales, marketing and revenue management.
- ÖHV: The Austrian Hotel Association representing innovative hospitality businesses.
- DEHOGA Baden-Württemberg: Our partner for strong industry frameworks in Baden-Württemberg.
- HotellerieSuisse: The centre of excellence for the Swiss accommodation sector.
- Indie Hotels: A network of independent boutique and privately owned hotels in Switzerland.