As 2025 draws to a close, innovation and change have rarely been as tangible in our industry as they have been over the last twelve months. We look back on a year that not only set new milestones in digital hospitality but also marked a very special anniversary: 10 years of straiv!
From a bold idea in a beer garden to a leading pioneer of the Guest Journey – this decade proves that foresight, continuity, and an unwavering focus on the genuine needs of the hotel industry make the difference. And we achieved all this without relying on external investors!
Join us for an exciting journey through our major review, filled with new products, impressive success stories, and inspiring encounters.
🚀 10 Years of Passion: A Decade of straiv "Made in Germany"
Our 10th anniversary was more than just a birthday; it was a celebration of our pioneering spirit and our deep conviction: technology should create space so you can concentrate on what truly matters – your guests.
Over the past ten years, our team in Stuttgart – now over 60 colleagues from 20 nations – has continuously worked on optimizing the Guest Journey. The result: over 3,400 hotels in 30 countries trust us, and our customer satisfaction stands at an impressive 98%. We firmly believe: Happy Employees, Happy Customers – and we live by this formula for success every day. See our video to experience the straiv story:
Our Product Highlights 2025: Product Development Focused on Simplicity and Profit
This year, we strategically expanded our product range to solve the most pressing problems in daily hotel operations—from staff shortages to revenue maximization.
1. AI Support for Your Team: The Intelligent Chatbot
The Digital Guest Directory is getting a massive upgrade: with our new AI-powered Chatbot, we have turned the Digital Concierge into an intelligent assistant. The best part: You can flexibly integrate the Chatbot into your Digital Concierge and directly into your hotel website.
- 24/7 Service: The Chatbot provides your guests with immediate, precise answers in over 50 languages. Questions about the Wi-Fi password or breakfast times no longer burden your team—regardless of whether the inquiry comes via the website or during their stay.
- Relief Creates Freedom: Your reception team is freed from standard queries and can dedicate themselves again to the personal, warm guest service that makes a stay unforgettable.
➡️ Learn more about AI support for hotels: straiv Chatbot and how you master 5 daily challenges.
2. Upselling as a Profit Source: Maximizing Every Stay
Untapped revenue potential is a thing of the past. With automated straiv Upselling, every guest is addressed proactively and personally throughout their journey:
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- The Digital Revenue Booster: Through targeted upgrades (rooms, breakfast, parking) directly during the Online Check-in or via the Web App, you maximize the Average Revenue Per Guest (ARPG).
- From Problem to Profit Source: You solve the problem of underutilized capacity and create a win-win: your guest enjoys a better experience, and your hotel generates more revenue.
➡️ Dive into the topic: Upselling in your hotel: The digital revenue booster
3. Guest Messaging: Expanding Your Reach via WhatsApp
Guest Messaging is essential today for interacting with your guests throughout their entire journey. The integration of WhatsApp into our Guest Messaging Hub allows you to align your communication strategy with the most crucial channel, thereby maximizing interaction. You now benefit from our Hub:
- The Decisive Reach Advantage: We use the world’s most popular messenger to reach your guests on their familiar channel.
- Maximum Attention: Thanks to unbeatable open rates of up to 98%, you ensure that important information (Check-in, services) and targeted offers are actually noticed.
- Direct and Uncomplicated Connection: You create a personal communication level that lowers barriers and sustainably strengthens guest satisfaction.
➡️ Here’s how to do it right: Proper Guest Messaging in the hotel
📘 Knowledge Leadership and Innovation
RInnovation is not just about software development—it’s also about giving you the knowledge to use it optimally:
- Specialists vs. All-in-One: We believe in the best of both worlds. Our solution offers you the complete Guest Journey from a single source—modular and flexible. At the same time, through strong partnerships and over 300 active interfaces to PMS, payment, and locking systems, we secure your freedom to use the best specialists for your tech landscape. Read why H24 Hotels wasn’t convinced by the All-in-One concept and their learnings.
- Wissen Kompakt: Your Direct Path to Becoming a straiv Expert To make your daily work easier and more efficient, we launched our new German-only webinar series “straiv Wissen Kompakt” (straiv Knowledge Compact) this year. In just 30 minutes, we provide practical tips to help you harness the full potential of your tools. All recordings are bundled in our YouTube Playlist your fastest way to save valuable time and become a straiv expert
🏆 Real Success Stories: Because Results Count
The best proof of our innovation comes from our customers. Hotels like the Meiser Hotels have shown us how consistent digital transformation leads to noticeable efficiency and higher guest satisfaction. Success stories from TAUERN SPA Zell am See-Kaprun, the CLOUD N°7 APARTMENTS, and the Avaneo Hotel Marktredwitz also impressively demonstrate: straiv delivers the solutions for the hospitality of tomorrow.
🤝 Events & Trade Shows: Personal Contact Remains Our Core
Despite all the digitalization, we know how important personal exchange is! We are always thrilled when we can personally meet you, our long-standing partners, companions, and new interested hoteliers. These were some of our event highlights this year:
ITB Berlin 2025: Networking, Innovation, Inspiration
Our time at ITB Berlin 2025 was very inspiring and interesting. It was, as always, valuable to meet so many partners, customers, and new contacts in person. Our straiv team was well-equipped to present our solutions live and hold engaging discussions about the future of the hotel industry. After three intense days of networking and exchange, we were exhausted—but above all, fulfilled and inspired. A sincere thank you to everyone who stopped by.
Kiosk Showroom Opening at the straiv Office
The opening of our Kiosk Showroom offered a direct live insight into the future of self-check-in and was a complete success. Over appetizers and intensive networking, our guests could experience the hardware and software in action. Highlights included the exciting keynote speech by our experts and the official opening with our partner KIOSK Embedded Systems. Thank you to all participants and our partner for the successful collaboration.
Roadshow Austria: Hosts Driven by Passion
Together with our partners Apaleo, b_smart, and RoomPriceGenie, we were on the Each Hotel – HotelTech Roadshow Austria. Our goal: to show how technology can emphasize a host’s unique personality while simultaneously making daily operations easier. Whether in Innsbruck or Vienna, the inspiring conversations and expert advice in a relaxed atmosphere demonstrated the importance of an individual approach in hospitality.
A Big Thank You and A Look Ahead
This year was another milestone on our path to shaping the future of hospitality. We are convinced that with our new products and future-proof technology, you are using solutions from an extremely innovative company and have the partner by your side who will successfully drive your digitalization forward – also next year and beyond.
All this innovation would be nothing without you.
We want to sincerely thank you and all our customers. You made this year so special for us! Your trust, your constructive feedback, and the joint work on the future of hospitality are our greatest motivation. A special thank you goes to our dedicated straiv team, which works passionately every day to inspire you and your guests.
We look forward to the next exciting years in which we will shape the future of hospitality together with you.
We look forward to the next exciting years, in which we will shape the future of the hotel industry together with you. Are you not yet a customer and would like to learn more? Then feel free to contact our Sales Team anytime for a consultation or advice on your personal hotel tech stack.
