Operational Relief, Transparent ROI: Straiv Analytics at a Glance

How much working time is your digital guest journey currently saving you? And how has the usage of your lobby self-service terminal developed over the past few months?

In modern hospitality, it is more important than ever to act quickly, flexibly, and data-driven. To counteract acute staff shortages with smart hotel solutions and sustainably relieve the hotel reception, clear facts are needed. Decision-makers, owners, and investors rightly demand transparent data for every technology investment made.

We present the new Straiv Analytics Dashboard! Starting now, we are taking the controlling of your guest journey to a whole new level. With this release, we transform digital guest contacts into measurable success. We show you how to make data-driven decisions, confidently steer your operational success, and visualize the exact ROI of your digital guest journey with our new, powerful analysis cockpit.

When we talk about digitalization, one question takes center stage: Which KPIs improve through digital processes? The answer is obvious: the time gained for your team. To make this valuable metric instantly visible to you, the new Straiv Analytics Dashboard estimates the operational time your team saves through the digital Guest Journey.

Instead of relying on rigid promises, Straiv estimates the operational time saved by comparing digital check-ins and check-outs (whether via the guest's smartphone, a front-office tablet, or the kiosk terminal) with traditional front-desk processes. This calculation is based on established industry benchmarks and is intended to provide a clear indication of your operational efficiency rather than an exact, rigid measurement.

The result is visualized directly and clearly in the Operational Impact section. At a glance, you see a well-founded indicator of how many hours of operational relief your digital guest journey has already gifted to your front-office team in the current month. It serves as the perfect data-driven proof of how you can create valuable breathing room for premium, personalized guest service.

For a quick, strategic overview, we have anchored three "Hero KPIs" right at the top of the dashboard. These metrics give management and revenue management an overview of the property's performance at a glance:

1. Digital Check-in Rate: The percentage of guests using digital paths (kiosk, tablet, mobile) – clearly distinguished from manual check-ins via the Property Management System (PMS).

2. Upsell Revenue: The additional revenue generated directly through digital touchpoints.

3. Guest Satisfaction Score: Your guest satisfaction in real time. Thanks to the direct link with our integrated Smart Feedback tool, you can seamlessly merge, evaluate, and correlate operational performance and direct guest feedback in the dashboard.

Faster Decisions Thanks to Clear Trendlines

To ensure you don't just read data but use it strategically right away, we have integrated clear and structured comparison lines. Our trendlines feature interactive tooltips that allow you to make historical comparisons at a glance. You immediately see whether your performance has increased compared to the previous month or the same period last year. Seasonal fluctuations thus become visible instantly and flow directly into your future planning.

Which digital channels do your guests really prefer? Do they rely primarily on pre-check-in on their own smartphones, do they use the tablet at reception, or do they opt for lobby hardware?

To successfully manage your digital strategy, you need full transparency into guest behavior along the entire journey. Our new dashboard provides you with these exact answers through detailed and clear Device & Touchpoint Segmentation.

The dashboard breaks down precisely how your guests interact with your digital offerings. You see exactly how high the adoption rate (usage rate) is for pre-check-in, check-in, and check-out across all devices—from their own smartphone (Mobile Web) and staff tablets to the kiosk terminal.

Your Benefits Through Deep Guest Journey Insights:

• Understand Behavior & Unlock Potential: If you see that pre-check-in via smartphone is already working exceptionally well, but on-site usage still has room for growth, you can make targeted adjustments to your processes—such as through smarter signage in the lobby or optimized pre-arrival messaging.

• Prove Hardware ROI Based on Facts: For properties with physical terminals, the dashboard shows exactly what percentage of arriving guests use the hardware. This makes it effortless to transparently prove your concrete kiosk ROI at any time.

Digital communication is a decisive lever for more revenue and a smooth guest journey. But how effectively are your messages actually reaching your guests?

With this detailed funnel model, you optimize your guest communication in the hotel efficiently. For example, you can instantly see how the WhatsApp open rate compares to the classic hotel newsletter open rate, and where you can still adjust your messages to increase engagement even further.

Revenue Booster: Maximizing Hotel Upselling Based on Data

In addition to purely providing information, guest communication serves one primary purpose: generating additional revenue. But how does hotel Upselling actually become successful?

Using the integrated hotel upsell software KPIs in the dashboard, you can analyze the conversion rate of upselling in the hospitality industry:

• Which services (e.g., Late Check-out, breakfast upgrade, spa treatment) are booked most frequently

• What is the conversion rate of the offered services during the check-in process

Based on these monthly revenue trends, you can adjust your offers dynamically and maximize your incremental sales without your staff having to actively "sell". Targeted Upselling, such as room upgrades, directly boosts your Average Daily Rate (ADR). As a logical result for your revenue management, your RevPAR (Revenue per Available Room) automatically climbs alongside growing digital upsell revenue.

The new Straiv Analytics Dashboard is the central cockpit for your hotel operations controlling. It provides a reliable data foundation to continuously optimize your digital processes.

• Direct proof of relieved working hours and optimized staff planning during peak times.

• Maximum insight into ROI (e.g., kiosk usage) and strategic decision-making support for future tech investments.

• Precise performance data for guest communication (open rates, channel efficiency) and optimized upsell campaigns.

• A clean, integrated system that bridges the gap between guest messaging and the PMS without creating additional data silos.

The new Straiv Analytics Dashboard is now fully operational and unlocked for all customers. You can log directly into your Straiv account and analyze the performance of your guest journey live.

• For existing customers: Simply log into your Straiv account – your new dashboard is already waiting for you! If you haven't activated certain additional modules yet, such as WhatsApp or our upselling tool, you can request them directly via your user interface to expand your guest journey solution and data baseline.

• Not a Straiv customer yet? Experience for yourself how easy data-driven hotel controlling can be. Let us show you in a personal live demo how you can relieve your reception, increase your revenue, and measure the exact ROI of your guest journey with Straiv. Transform guest touchpoints into real revenue and efficiency growth – data-driven, transparent, and future-proof.

The new Straiv Analytics Dashboard is being unlocked step-by-step for all customers with suitable PMS interfaces. Very soon, you will be able to analyze the performance of your guest journey, directly inside your Straiv account.

For existing customers: Keep an eye on your Straiv account over the coming weeks. Your new dashboard will be waiting for you shortly! If you haven't activated certain additional modules yet, such as WhatsApp or our upselling tool, you can request them directly via your user interface right now. This way, you can expand your guest journey solution and be perfectly prepared as soon as your data base goes live.

Not a Straiv customer yet? Experience for yourself how easy data-driven hotel controlling can be. Let us show you in a personal live demo how you can relieve your reception team, increase revenue, and measure the exact ROI of your guest journey with Straiv. Transform guest touchpoints into real revenue and efficiency growth—data-driven, transparent, and future-proof.

Schedule your personal sales demo now!