Straiv Appoints Regis Asseman as CPTO to Power AI-Driven Hotel Experiences and Fuel Expansion across Europe

STUTTGART, GERMANY, 02 March 2026 - Straiv, a leader in digital guest journey solutions, today announced the appointment of Regis Asseman as Chief Product & Technology Officer (CPTO). After a transformative year as Head of Product and Innovation, Asseman joins the executive leadership team to oversee the unified Product, Design, and Engineering organisation. He completes the senior management trio alongside Alexander Haußmann (CEO), who accelerates market growth and internationalisation, and Robin König (COO), who focuses on driving organisational efficiency and sustaining a high-performing team culture.

The transition to a CPTO model is a strategic response to the company’s rapid growth. Over the past year, Asseman has been the driving force in eliminating traditional silos between technology and customer needs, effectively doubling the company’s delivery velocity. This agility allows Straiv to accelerate the expansion of its Digital Guest Journey solutions and ecosystem of integrations including Property Management Systems (PMS), payment systems, and door locking systems to meet the demands of an increasingly international market.

‘In a high-velocity scale-up environment, you don't have the luxury of silos," says Alexander Haußmann, CEO of Straiv. "Regis brought a 'get it done' pragmatism that changed our DNA. He doesn’t just think about technology or product; he thinks about the hotelier’s bottom line and the guest’s smile. That end-to-end, business-savvy mindset is exactly what we need within our executive leadership as we scale our footprint across Europe.’

With over 15 years of experience leading high-performance teams across Africa, Asia, and Europe for major global brands such as LELO, Wayvia, and Kilo, Asseman brings valuable cross-industry expertise to the hospitality sector. His focus is now directed at two primary strategic pillars:

• AI-Driven Excellence for Hotels & Guests: Leveraging AI to streamline daily hotel operations while elevating the guest experience through predictive, next-gen digital concierge services.

• Strategic European Expansion: Hardening the core platform to ensure seamless performance as Straiv enters the Benelux and French markets.

"Our mission is simple: we want hotels to focus on hospitality, while we handle the complexity," says Regis Asseman, CPTO. "By eliminating the gaps between our tech and our customers' needs, we are building a technical engine designed for speed, precision and customer delight. I am thrilled to lead this incredible team as we build the tools that make Hotel Hospitality effortlessly reliable for Hoteliers and delightfully smooth for guests."

Straiv is a leading provider of digital guest journey solutions, empowering over 3,400 hotels across 30 countries to provide a seamless guest experience. Founded in 2015, the company specializes in a comprehensive product suite that includes mobile check-in and check-out incl. digital registration forms, digital concierge, upselling and integrated guest communication via web-based apps. By automating manual processes and centralizing the guest journey, Straiv helps hotels reduce administrative workloads, increase ancillary revenue, and enhance guest satisfaction through smart technology. For more information, visit www.straiv.io.