From a Beer Garden Idea to a Guest Journey Pioneer: straiv Celebrates its 10th Anniversary

April 25, 2025, Stuttgart – straiv, a leading provider of digital guest journeys for hotels, celebrates its 10th anniversary today. The Stuttgart-based SaaS technology company, which distinguishes itself from other providers through its reliability, innovation, and complete self-financing, is already trusted by over 3,400 hotels in 30 countries. The founders, Alexander Haußmann, Fabian Hieber, and Patrick Luik, have accompanied the development from the initial idea to today’s comprehensive guest journey solution and are all still active in various roles within the company. The high customer satisfaction rate of 98% emphasizes that straiv’s products are ideally tailored to the needs of the constantly evolving hotel industry. Current innovations in the field of artificial intelligence, the expansion of interfaces, and optimizations for the hotel and guest app form the foundation for ambitious expansion plans.

From a Beer Garden Idea to the Guest Journey in 30 Countries

Driven by a vision that arose during a beer garden visit in 2015, the founders realized “CODE2ORDER,” an innovative way for ordering and paying in the gastronomy sector: intuitively via QR code on one’s own smartphone, without the need for an app. The strategic shift to the hotel industry and a modified business model focusing on digital check-in and check-out led to the future-oriented rebranding to “straiv” in 2022. The striving (“straiv”) to always provide the best for the hotel industry and the abbreviation STR for the connection to Stuttgart reflect both the values and the continuous development of the solution. Today, straiv employs 62 people from 20 nations, who work with enthusiasm, joy, and a spirit of innovation on the products, new developments, and customer satisfaction in the recently newly occupied company headquarters in Stuttgart-Vaihingen, spanning 1178 square meters.

Alexander Haußmann, Managing Director and co-founder, emphasizes: “It fills me with incredible pride to see how we have built straiv over the last 10 years completely self-financed together with our team and partners. We have recently invested heavily in our growth and the development of the digital guest journey for hotels, and I am convinced that we are thus ushering in a new, exciting phase for our company. Our expansion plans are ambitious, but we never forget that our heart beats in the DACH region and the satisfaction of our customers is our top priority.”

Into the Future with AI and Strong Partners

straiv’s journey continues with a focus on innovation. The company is working intensively on the integration of artificial intelligence into its solutions, such as the intelligent chatbot for the digital guest directory, to optimize guest service. straiv also continues to place great emphasis on expanding its ecosystem through strong partnerships and the continuous development of existing and new interfaces. As a pioneer in the field of the digital guest journey, straiv is actively shaping the future of the industry and will continue to meet the changing demands of modern hotels and their guests.