#BecauseEveryoneLovesASmoothStay
Our Mission
We are straiv – a team that passionately shapes the future of the hotel industry. We are convinced that technology creates important space in the hectic day-to-day operations of a hotel. Our goal is to use innovative solutions to automate and simplify the guest journey. This gives hoteliers the freedom to fully focus on their guests and provide them with an unforgettable stay.
What sets us apart - The straiv recipe for success
At straiv, we believe that motivated employees lead to enthusiastic customers—and this philosophy shapes every aspect of our work. For a decade, we have been developing digital solutions with our team right here in Stuttgart.
We simplify hoteliers’ daily routines and impress guests before and during their stay, which is reflected in an impressive customer satisfaction rate of 98%.
Our core expertise lies in providing a seamless, end-to-end digital Guest Journey from a single source. From intuitive online check-in to smooth digital payments, our browser-based solutions cover all needs without the hassle of downloading an app.
This gives guests valuable time and at the same time, relieves hotel staff immensely by efficiently automating administrative tasks. This allows the team to focus on what truly matters: the personal, heartfelt service that makes all the difference. In this way, we not only delight your guests but also hotel employees – an essential factor in times of staff shortages.
We are pioneers of continuous innovation, offering modular, highly adaptable solutions that seamlessly integrate into existing hotel tech landscapes thanks to strong partnerships. As an owner-managed company with a “Made in Germany” quality promise, we stand for reliability, foresight, and sustainable growth. We are creating the future, today.
Our story
straiv was founded in 2015 by Alexander Haußmann, Fabian Hieber, and Patrick Luik as “CODE2ORDER,” with the bold vision of driving digitalization in the hospitality industry. Soon after, they made the pioneering decision to focus entirely on the hotel sector.
This strategic reorientation also enabled a crucial development: the initial digital guest directory evolved into comprehensive, innovative solutions for digital check-in and check-out. Despite facing initial hurdles and setbacks, they held firm to their vision, demonstrating an unwavering entrepreneurial spirit that laid the foundation for today’s success.
In 2022, the rebranding to straiv marked a significant milestone. This name – a powerful combination of “strive” and Stuttgart (STR) – perfectly captures the company’s identity, its connection to the region, and its ambitious growth goals.
Today, straiv is a proud, owner-managed SaaS technology company based in Stuttgart. Driven by a dedicated team of over 60 employees from 20 nations, we serve more than 3,400 hotels in 30 countries. We maintain strong partnerships throughout the hotel industry and continuously integrate new technologies (such as artificial intelligence) to keep perfecting the digital guest journey and setting new standards.
Our management
Alexander Haußmann
Founder and Chief Executive Officer (CEO)
Alex is a managing director and one of the founders of straiv. He sets the strategic direction, takes on key tasks in business development, and thus drives the company's international growth. Alex knows the hotel industry with all its facets and ensures that our technology solves the real challenges of the industry. In his free time, you can primarily find him in the stadium, where he passionately cheers on VfB Stuttgart.
