straiv GmbH strengthens its management team for future growth: Robin König becomes Chief Operating Officer (COO) from August 2024 and completes the management team with Alexander Haußmann (CRO) and Patrick Luik (CEO)
Stuttgart, 1 August 2024 – straiv GmbH is strengthening its executive management and focusing on further professionalisation in all areas in order to remain a reliable partner for employees, customers, sales and technology partners, even in dynamic times within the industry. From August 2024, Robin König will take over the position of Chief Operating Officer (COO) and complete the management team with Alexander Haußmann (CRO) and Patrick Luik (CEO).
Bundling & focus on expertise in customer experience and operations
Robin König brings extensive experience from various management positions and management consulting. From 2012 to 2015, he worked as a management consultant at the P3 Group, where he led digitalisation projects in the automotive industry. From 2015 to 2018, he took on the role of Head of Innovation Services at the innovation platform CODE_n, where he made a significant contribution to the development of new digital business models and services. From 2019 to 2022, he was co-founder and managing director of TLNG Digital GmbH, which offers digital services in the traditional tool trade.
His most recent position was Chief of Staff at straiv, which he has held since October 2022. In his new role as COO at straiv, Robin König will be responsible for Customer Experience, People & Culture as well as Operations, Legal and Compliance.
“I am delighted to join the management team of Alexander Haußmann and Patrick Luik as Chief Operating Officer (COO) at straiv from August 2024. My main focus will be on optimising our internal processes and further professionalising our structures. I am looking forward to the challenges ahead and to actively shaping the future of straiv together with our great team,” says Robin König, COO of straiv GmbH.
Clear roles for the management trio
As part of the expansion, Alexander Haußmann and Patrick Luik are also sharpening their profiles and areas of focus. In addition to the formal role of Managing Director, Alexander will take on the role of Chief Revenue Officer (CRO) and thus remain the face of the hotel market. As Chief Executive Officer (CEO), Patrick Luik will be responsible for product & innovation, finance and corporate strategy.
“Our company name, straiv, is related to the term ‘to strive’. At straiv, we not only strive for progress, but also for continuous professionalisation – at all levels and in all areas. I am therefore particularly pleased to announce the appointment of Robin König as Chief Operating Officer (COO) in August. Robin has been with straiv for many years and has known the company practically since the beginning,” says Patrick Luik, founder and CEO of straiv.
“One thing is clear to us: in dynamic times within our industry, we are and will remain a reliable partner for our employees, customers and sales/technology partners – this is what we stand for with our values as a family business,” concludes Alexander Haussmann, founder and CRO of straiv.
About straiv GmbH
straiv GmbH was founded in 2015 by Fabian Hieber, Patrick Luik and Alexander Haußmann with the aim of improving the hotel experience for guests through innovative digital solutions. The company offers a comprehensive digital guest journey, including online check-in and check-out, mobile web door opening, digital guest directory and automated guest messaging. These solutions help hotels optimise internal processes and offer guests a fast, easy and contactless service via their own smartphones.
Today, more than 3,000 branded, independent and chain hotels in 29 countries rely on straiv’s advanced solutions. The company is based in Stuttgart, Germany. straiv has received several awards for its innovative approaches, including the INTERGASTRA Innovation Award. In February 2022, the rebranding to straiv took place, which optimally reflects the company’s identity.
Contact:
straiv GmbH
E-mail: marketing@straiv.de
Phone: +49 711 25 24 73 00
Website: www.straiv.io
