Why hotels with an older guest structure should also become more digital

There are regions and sights in Germany and Europe, which are interesting especially for an older audience. So it is only quite logical that hotels also have a corresponding offer on hand. But why should these hotels in particular concern themselves with digitalization when older guests are apparently not very tech-savvy or even don’t use smartphones?

Surveys by the statistics platform Statista provide an argument that cannot be dismissed out of hand. This shows that 88% of 50 to 64-year-olds already use a smartphone. From 64 years and older already every fourth person. And the trend is upward. Another interesting figure is delivered by the Federal Statistical Office, according to which 55% of those aged 65 and over already use the Internet on a daily basis (as of 2015). Across all age groups, 81% access the Internet via smartphone. Hotels with an older guest structure should also take advantage of these (digital) trends so that the digital transformation does not become a problem.

A first step towards a digital hotel is already possible in a few moments through a so-called guest service system (GSS). In this way, for example, hiking and biking trails and other insider tips can be made available to the relevant target group. If desired, such services can also be automated thanks to existing interfaces & integrations with just one mouse click and usually without additional costs. A real win-win situation.

Conclusion: The “older generation” is also striving for more technology in the digital age. Hotels with an older guest structure should therefore also take advantage of this trend. This is possible through cost-effective and simple guest service systems (GSS).