Automatically increase ancillary revenue along the guest journey
Upselling in Hotels
No more missed opportunities at check-in: With Straiv, you can turn simple overnight stays into lucrative stays. Our intelligent Upselling software for hotels offers guests upgrades and services exactly when they’re ready to buy - fully automated, digital, and seamlessly integrated into your PMS.
Those who offer more, earn more
These hotels are already turning hospitality into additional revenue
Every guest is a potential upsell
Increase hotel revenue in a targeted manner
Significantly increase your RevPAR with automated offers for upgrades and services at the right time.
Full PMS integration
Real-time synchronisation with Protel, Apaleo & Co. eliminates the need for manual data entry and availability tracking.
Dynamic availability
Offers such as early check-in or late check-out only appear when the system reports a genuine vacancy.
Fully automated revenues
Additional sales are processed digitally 24/7 without burdening the front office with administrative tasks.
Secure payment processing
Integrated interfaces guarantee immediate and error-free payments directly via the guest's smartphone.
Positioning product diversity
Present yourself as an attentive host by offering room upgrades, breakfast, parking and early check-in/late check-out options.
Why You Can No Longer Afford to Do Without Upselling and Cross-Selling
In times of rising fixed costs and shrinking margins, manually promoting add-on sales at the front desk is often too slow and unreliable. Hotels that still rely on chance when it comes to Upselling are losing valuable potential every day. Straiv’s Upselling software ensures your competitiveness and delivers personalized offers directly to the guest’s smartphone - from classic Upselling to targeted cross-selling within the hotel.
Measurable Results Instead of Gut Feelings
Here’s how you can unlock the full potential of Upselling at your hotel with every booking and turn operational necessities into a predictable source of profit:
- The Breakfast Booster: On average, 30% of all breakfast offerings are booked directly through Straiv.
- Parking Guarantee: For automated parking offers, the conversion rate is an impressive 60%.
- Risk-Free Performance: Thanks to a clear commission-based model (5% only on successful sales), the system costs practically pay for themselves. Our partner hotels currently generate an average of €1,000 in additional revenue per month with Straiv.
Strategic Distinction: Upselling vs. Cross-Selling
- Upselling: Offer the guest a higher-tier room category or an upgrade from the room they booked.
- Cross-selling: Sell complementary add-ons such as parking, late check-outs, or other special offers.
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Customized Upselling for Every Hotel Model
- For owner-operated properties, Straiv is the digital assistant that noticeably lightens your team’s workload. You can resolve staffing shortages by automating time-consuming routine tasks while simultaneously generating new cash flow through targeted upselling in the hospitality industry. This ensures your independence and competitiveness in the long term.
- Take advantage of the multi-property effect for hotel chains! With Straiv, you establish a uniform, group-wide standard for digital upselling in hotels. You’ll reduce maintenance costs through deep PMS integrations and manage your branding centrally. This allows you to systematically and measurably increase hotel revenue at every single location.
- In a staff-free or hybrid accommodation model such as serviced apartments, technology is your most important employee. Straiv ensures that each of your apartments maximizes its full revenue potential while keeping operating costs to a minimum. Without on-site staff, you generate continuous additional revenue through fully automated upselling for hotels and apartments.
FAQs
Everything You Need to Know About Upselling and Cross-Selling in Hotels
In the hotel industry, upselling refers to a sales strategy focused on additional sales made to guests throughout their guest journey. The goal is to enhance the guest experience through personalized offers while simultaneously increasing the hotel’s revenue per guest (ancillary revenue).
Straiv makes it possible to offer additional services such as breakfast, parking, room upgrades, and early check-in/late check-out directly during the digital check-in process. Guests can conveniently add these options on their own smartphones, which increases revenue per guest without requiring additional staff at the front desk. Thanks to seamless integration into the guest journey, these upsells are presented at the hotel precisely when guests are most likely to make a purchase.
Through two-way integration with the PMS, the software ensures that additional services such as parking spaces or room upgrades are only offered when they are actually available in the system. Real-time synchronization allows guests to make reliable reservations directly on their own mobile devices. Since the entire process - from selection to data transfer - is fully automated, sources of manual error are eliminated and data consistency in the hotel management system is maintained.
Yes, the hotel can configure content such as images, text, and prices with complete flexibility. The segmentation option allows offers to be tailored specifically to certain target groups and points in the guest journey. The seamless integration with the PMS ensures that all ancillary sales are billed automatically and accurately.
Straiv operates on a fair, risk-free model: A 5% commission is charged only on add-ons and upgrades that are actually sold through the system. If you don't generate any additional revenue, you don't pay anything.
The Upselling solution integrates seamlessly with market-leading property management systems (PMS) such as Apaleo, Ibelsa, and Protel. Bookings for additional services are synchronized in real time and charged directly to the guest’s room account. This ensures reliable 24/7 availability of all offerings without requiring any additional IT effort on the part of the hotel operator.