A successful Guest Journey strengthens the bond, loyalty and satisfaction of guests to your hotel. Satisfied guests like to return and give the best hotel reviews. The digital guest journey begins with the guest’s first booking and leads to the next direct booking. In this article, we explain how you can use straiv by CODE2ORDER to design the digital guest journey in your hotel.
1. Intuitive solution for digital check-in at the hotel
After the guest has booked a stay in your hotel, an e-mail with the booking confirmation will be automatically sent to his specified e-mail address. This is the first step of the digital guest journey. This automated process interfaces with your PMS and requires no manual input. In the email there is also a link that the guest can easily use to land on our digital travel companion or the digital guest directory. There is no need to download apps, the guest can access our solution from their own smartphone or tablet.
With the digital travel companion, the guest can already check-in online before arriving at your hotel. This way you avoid long queues at the reception and the guest is already looking forward to the stay in your house before arrival. The online check-in includes the completion of a digital registration form. This is automatically transmitted to you and stored in your PMS. You can find out more about the legally compliant digital registration form here.
2. Fast and direct interaction with a digital guest directory
During his stay offer the guest a quick and direct interaction. For this purpose, you can design your individual guest directory, which the guest will see on his terminal device. The digital guest directory contains information about your hotel and the surrounding area, e.g. places of interest. You can also inform the guest about events and promotions in your hotel. The guest can view the menu, book room service or a spa stay directly via the digital guest directory. Since the guest directory is in digital format, you provide quick and informative communication to the guest. You also save paper and contribute to sustainability.
We offer flexible room cleaning with the solution “Green Choice”. If the guest does not want daily room cleaning, he can cancel it via the digital guest directory. You save costs and optimize the maintenance process.
With our new solution Smart Feedback, the guest is asked to give feedback while still staying at your hotel. The rating will be forwarded to you and can now be processed. You can quickly respond to negative feedback and handle it internally, while positive feedback can be posted on public pages. This way you can effectively increase the rating of your hotel.
3. Stay in touch with push messages and emails
Even after the guest has left your hotel, the Guest Journey continues. Through our solution, you can inform your guest with automated push messages, unobtrusively about new promotions and offers from your hotel. In this way, the guest is reminded of his beautiful stay in your hotel and motivated to make the next direct booking.
In our whitepaper you can learn more about the cooperation between straiv by CODE2ORDER and apaleo.
