How Tropical Islands was able to increase guest usage enormously by switching from its own app

The current trend of so-called Guest Service Systems (GSS) is highly relevant for hotels of all sizes and locations. They allow hotels to get to know their guests better again, provide important information and services, as well as generate more direct bookings. Due to the change from the hotel’s own app to the solution from straiv by CODE2ORDER, guest usage at Tropical Islands increased in a short period of time.

That hotels will have to rely on a Guest Service System is undisputed. No other system enables hotels to provide hotel guests with all the relevant information, services and up-sell opportunities at every stage of their stay than a digital service for guests.

The example of Tropical Islands shows why hotel apps are not the ideal solution. Tropical Islands is the world’s largest indoor rainforest created in 2004 in a former cargo filter air yard near Cottbus. It has great accommodations to offer in addition to a beach, tropical plants, pools and restaurants. Thus, guests can stay in numerous lodges and rooms or spend the night in a fabric tent in the rainforest camp. The 195 rooms are furnished to a high standard and individually themed.

As of 01.06.2017, Tropical Islands has decided to change its technology. Away from their own app and towards the modern progressive web app solution from straiv by CODE2ORDER – and with success.

By the time of the change, only about 4,000 people had downloaded the hotel’s own app. Since the launch of straiv by CODE2ORDER, guest usage has increased tremendously with 27,000 views.

The hotel and the guests are delighted. “The solution from straiv by CODE2ORDER has replaced our mobile app and we recognize that the Digital Guest Directory is being used briskly. Our guests don’t have to take an unnecessary detour via an app store or market and can easily use the system on any device. It was the right move. We are convinced of that.” – Stefan Altkrüger, Social Media & Customer Relationship Manager.

The Progressive Web App solution (PWA for short) means high flexibility and easy administration for hoteliers. E.g. content and offers can be adjusted and automatically scheduled at any time. This way, guests are always up to date. The great thing is that no download is required. It can be used on any device, which means no barriers to entry and no annoying updates. A huge advantage over any app.