Hotel Of The Month: The B2 Boutique Hotel In Zurich


Our hotel of the month in November is the B2 Boutique Hotel. Opened in 2012, the city hotel is located in the heart of Zurich. The concept name B2 stands for bookmark and boutique: like a good book, the hotel aims to create a unique hotel experience that guests will remember.

At B2 Boutique Hotel, the focus is on personal service. To be an outstanding host that welcomes and serves guests individually, the city hotel uses various solutions from straiv by CODE2ORDER. By using online check-in and check-out, the digital guest directory and journey messaging processes are automated and the employees of the city hotel have to worry about fewer administrative tasks.

What does digitalization mean for hotel operations in Zurich?

“For us, digitization in the hotel industry now means creating the right structures in hotel operations to remain competitive in the long term. The appropriate technology partners (protel, rebagdata, SALTO & straiv) support us in this process,” says Martin Emch, CEO of Turicum Lifestyle Hospitality Management AG.

Through various interfaces to different partners, processes can be automated. As a result, the potential of the employees can be better utilized. Instead of pursuing administrative tasks, staff can now be deployed in the right and, above all, value-creating areas. The philosophy of the B2 Boutique Hotel can thus be implemented because guests are to be received personally here, receive individual attention and wishes are fulfilled even before the guest expresses them.

The advantages of digital solutions for the B2 Boutique Hotel team

The implementation and maintenance of the backend of the solutions from straiv by CODE2ORDER is simple and user-friendly for the hotel. All processes of the reception can be automated through the interfaces to the PMS and locking system. This makes the hotel’s daily routine much easier, as administrative tasks no longer have to be performed manually. As a result, the focus is on personal guest service. The various interfaces make it possible to record all information in the Property Management System (PMS). The advantage: the maintenance of guest files can be significantly optimized. Salto’s customized access management also contributes to the optimization of processes.

Conclusion: Satisfied employees, as administrative tasks are eliminated, and satisfied guests, as they benefit from individual and personalized service.

B2 Boutique Hotel's experience with its partners

The hotel is pleased with lean and intelligent processes, as well as maximum flexibility. This is made possible by the optimal design of the digital guest journey, which is realized by straiv by CODE2ORDER, together with the interfaces to protel and SALTO. The SALTO Bluenet Gateway ensures smooth communication between protel and SALTO. In addition, Alexandra Hürlimann, Hotel Director, B2 Boutique Hotel, emphasizes:

“With rebagdata and protel, we have a partner at our side who works with us to select the right third-party system. Through a sophisticated interface “protel IO” we can connect all our third-party systems.”