The Estrel Berlin, Germany’s largest hotel, relies on straiv as a partner for digitalization

Nowadays, guests expect a smooth and comfortable hotel experience. To meet this demand and at the same time relieve staff, the Estrel Berlin, Germany’s largest hotel with 1,125 rooms, has decided to digitize the check-in and check-out process. As a specialist for innovative solutions in the field of Guest Journey, we were chosen as a partner by straiv from Estrel Berlin

With straiv as a partner to more efficiency and better guest service

“We see the digitization of our processes as a decisive factor for our long-term competitiveness. We have around 900 rooms that are checked in and out every day – this naturally presents us with one or two challenges. By choosing straiv, a reliable partner for digital solutions in the guest journey, we can offer a seamless and comfortable hotel experience for our guests,” says Gonca Dietrich, Manager Marketing & Operations, Estrel Berlin.

Through straiv’s solutions, guests can not only check-in, but also make their payment and change the billing address, as well as the digital registration form with signature. The web app technology enables access to the solution from all end devices, including the hotel guests’ own smartphones – without a conventional app download. Guest Journey Messaging automatically reminds guests to fill out the registration form, make payment, or check out. This results in less waiting time, more time for personal guest service, and fewer errors in the process.

Convenient hotel check-in for guests and relieve of staff with straiv

“We can customize all the content and the design of the web app. Our guests don’t have to download an app, which increases the usage rate enormously. Around 80% of check-ins are now carried out online. The use of digital processes has proven to be an effective means of providing our guests with a convenient and fast check-in experience, while at the same time relieving our staff. We can recommend straiv without any reservations,” adds Ralf Gross, Director of Front Office, Estrel Berlin.

Digitization in the hotel industry is picking up speed and offers many advantages for guests and staff. By choosing straiv as a partner, the Estrel Berlin shows how digital processes can be successfully implemented in practice.

Are you also interested in digitalizing your check-in process? Arrange an online appointment with our experts now.